Have you ever purchased something on sale, at a marked-down price, and then tried to pull away the label sticker to see what the original value was?
The higher the original price tag, the better you feel about the savings made on your purchase.
Sometimes, we get stuck with ‘markdown labels’ that are not God’s original estimation of us.
These definitions that others or we place upon us are inconsistent with our God-given identities.
This can occur, for example, if we have been through an extended time of hardship. And it can happen to individuals, families, churches, and even geographical regions.
When this happens, we can peel back the label and recover our God-given identity.
Last week, we looked at how Gideon received a life-changing insight into his identity and destiny when God spoke it over his life. Today we look at another story set in the Old Testament time of the Judges, from the book of Ruth.
1. Bethlehem – House of Bread
Remove the Label of Barrenness and see God’s label of Fruitfulness
‘In the days when the judges ruled, there was a famine in the land, and a man from Bethlehem in Judah, together with his wife and two sons, went to live for a while in the country of Moab.’ (Ruth 1:1)
In scripture, a God-given name is synonymous with identity and can speak of destiny.
Bethlehem means ‘House of Bread,’ and its original name, Epharath, means ‘fruitful,’ or ‘fertile,’ so we know from the scripture that this was a fertile region.
Bethlehem was destined to be the birthplace of David, a future king and deliverer of Israel, and the birthplace of Jesus Christ, the Saviour of the world, one of whose names would be ‘The Bread of Life.’
So the name, ‘House of Bread,’ was descriptive and prophetic.
And yet for some reason, as the book of Ruth opens, there is no bread in the ‘House of Bread,’ and there is a famine in the place that was named ‘fruitful.’
For a season, Bethlehem becomes synonymous with famine and hardship. But that is not the last word—it is not God’s Word. [1]
Remove the Label of Insignificance and see God’s label of Significance
Bethlehem was a small town in Judah. It was deemed so insignificant that when Joshua and Nehemiah listed the cities of Judah, they left Bethlehem out. [2]
And yet the Prophet Micah was later to say, “But you, Bethlehem Ephrathah, though you are small among the clans of Judah, out of you will come for me one who will be ruler over Israel.” (Micah 5:2)
And in the Father’s eyes, you are significant. With Him, there are no little people and no little places.
2. Naomi – Pleasant
Naomi’s husband, Elimilech, did not wait for God’s hand to bring Bethlehem through the tough time to its destiny. Perhaps he thought,
‘My household needs bread, and God’s not providing here, so I’ll go and find it myself.’
And he took his family to go and live outside of Israel, in the land of Moab.
The sad thing is that the very thing that he had thought to escape from came upon his family. He lost his life and the lives of his sons in the process.
Now, Naomi is alone and without support. In this place of devastation, she hears ‘Good News’—a message of hope that there is a move of God back in her hometown of Bethlehem.
She hears that God has ‘visited His people’ and that once again, there is bread in the ‘House of bread’. Bethlehem’s identity is once again emerging. And so she turns her face towards Bethlehem.
Remove the Label of Bitterness and see God’s Identity of Sweetness
“Don’t call me Naomi,” she told them. “Call me Mara, because the Almighty has made my life very bitter. I went away full, but the LORD has brought me back empty. Why call me Naomi? The LORD has afflicted me; the Almighty has brought misfortune upon me.”’ (Ruth 1:20-21)
Naomi’s name means ‘pleasant.’ This is her God-given identity, but severe hardship has robbed her of the ability to believe it. She says, “Call me Mara.” Mara means bitter.
Although Naomi does not know it at this time, God’s word to her is, “I have named you ‘Pleasant,’ pleasant is your identity, and pleasant your life shall be.”
3. Ruth – A member of God’s Family
Remove the Label of ‘Not Belonging’ and see God’s Identity of Chosen
Ruth, Naomi’s widowed daughter-in-law, enters Bethlehem alongside Naomi as a foreigner relying on charity.
In the first part of the book of Ruth, she is known as ‘the Moabitess.’ Her perceived identity is that of a stranger, a foreigner.
But her true identity from God, of belonging, is about to be established.
The Redeemer Makes the Difference
The key to the recovery of Naomi’s identity—and the key to the discovery of Ruth’s identity—lies in the identity of a man called Boaz.
Boaz is a member of Naomi’s husband’s family, a ‘Kinsman Redeemer’, and has the ability under the laws of Israel to marry Ruth and restore the family line and inheritance. [3]
Boaz marries Ruth, and they bear a son named Obed—the grandfather of King David.
Naomi rejoices in the birth of Obed, and her life, which was bitter for a season, is pleasant once more.
And Ruth now belongs to God’s people, Israel, fulfilling her destiny—to be included in the Messianic lineage that will bring forth kings and our Saviour, Jesus Christ. (Matt 1:5)
Prophesy a word of God’s Goodness
A lengthy time of hardship can start to impact your sense of identity.
But we too have a Redeemer—Jesus, who has paid the price to restore our lives to God’s original intention and design.
It is time to prophesy a word of God’s goodness over your life, over your family, your church, or your geographical area.
It is time to pull off the labels that history, hardships, the viewpoints of people, and even your perspective have placed upon you.
And whatever the perception that events have caused your life, town, city, region, family, or church to be synonymous with, today we can declare the Father’s Word again.
Notes:
[1] I believe God is speaking to someone today regarding persevering in your current situation–His hand is on it and will bring it through to that place of fulfilment.
[2] See http://topicalbible.org/b/bethlehem.htm
[3] For a concise definition of a kinsman-redeemer and scriptural references, check here: http://www.gotquestions.org/kinsman-redeemer.html
Related Posts:
- Your Identity And Destiny: 3 Keys From The Life Of Gideon
- Surrender: 5 Powerful Ways You Can Access God’s Supply (study from Ruth)
- Harvest: 3 Surprising Keys to Your God-Given Destiny (prophetic insight from Ruth)
- In Transition? Take The Next Small Step
© Helen Calder 2011 Enliven Blog – Prophetic Teaching
Enliven Ministries: Prophetic ministry for a revival generation
Helen Calder is a prophetic minister and writer, and founder of Enliven Ministries. Helen has a unique gift of equipping in prophetic ministry and prayer. She is known for Enliven Blog (est. 2009), an online resource that reaches thousands of people globally.

Hi Helen, thank you for allowing the Lord to use you to speak this prophetic word. It is a very timely word for me. I have been experiencing barrenness in my life where my musical ability is concerned. And you prophetically spoke what God is beginning to do where this is concerned. So refreshing is this word! Like a flower that is coming back to life! And now if you would, please agree with me in prayer that the barrenness in my finances would be replaced with more than enough. God bless you and thank you! Mary
Thank you Father that you are causing the living waters to bubble up in the well of Mary’s musical gifts, thank You for that fresh flow in the financial areas too, in Jesus’ Name
Amen, more than enough!
Thank you, Helen, very much for your message of 25.06.2021. My christian girlfriend and I are preparing to leave our area. Linda ist still wearing wrong labels, and I often burst out in rage against the german society and against german so-called followers of Jesus. My reactive labels are wrong too, and sin. So your message, to remove the wrong labels and to speak and pray prophetically, is a essential correction “just in time”.
Hi Rainer, I pray your walk ongoing is one of faith and joy!
this comes to mind for you:
“For as the rain comes down, and the snow from heaven,
And do not return there,
But water the earth,
And make it bring forth and bud,
That it may give seed to the sower
And bread to the eater,
11 So shall My word be that goes forth from My mouth;
It shall not return to Me void,
But it shall accomplish what I please,
And it shall prosper in the thing for which I sent it.
12 “For you shall go out with joy,
And be led out with peace;
The mountains and the hills
Shall break forth into singing before you,
And all the trees of the field shall clap their hands.
13 Instead of the thorn shall come up the cypress tree,
And instead of the brier shall come up the myrtle tree;
And it shall be to the Lord for a name,
For an everlasting sign that shall not be cut off.”
Isaiah 55:8-13, NKJV